Branded Content

From the concept to Commercial Video estimated brief

Branded Content Pre-production Process

The first step in the process of creating a Branded Content/Commercial Video is all about preparation and setting the groundwork. Whatever is a TV Commercial or Product Explanation Video, it's essential to do the planning and organization necessary to set your project up to be successful.

The pre-production phase includes:

  • Video strategy/goals
  • Budget/scope
  • Story selection
  • Project timeline
  • Script creation
  • Talent/characters
  • Production team/equipment needs
  • Location Scouting 

Branded Content Production Process

Now, it's time to get the work! The production phase is where you capture all the footage for Branded Content or Commercial Video. This is the part where the story begins to come to life.

The production phase is where all the raw materials for your video will be captured to present the product or Brand. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.

The production phase includes:

  • Setting up the sound/lighting/video equipment at Locations
  • Setting up the wardrobe and Makeup/Hair departments
  • Setting up all props and locations
  • Capturing scenes by following the script and Story Board
  • Capturing b-roll (extra footage that is used to support your story)
  • Recording dialogues

Branded Content Postproduction Process

Your producer and editor will carefully review all the footage and then, they will use the magic to bring all the pieces together.

The production phase includes:

  • Producing the final story
  • Music selection
  • Video editing
  • Final Delivery

Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 1-2 weeks for Commercial Video, unless another timeline has been discussed.

Once the initial version is edited, it's time to review the work. Assuming there are some changes that need to be made, the revision process can begin.

Final Delivery: Once the video is finalized and approved, it's time to export the video to its final format. All platforms (TV, YouTube, Facebook, etc) have slightly different specifications for optimal video playback. 

1 Day Short Film Estimated Cost

  1. Producer: £300/day
  2. Director/DOP: £300/day
  3. 1st AC/Focus Puller: £300/day
  4. Gaffer: £200/day
  5. Makeup/Hair: £200/day
  6. Cameras/lenses: £500/day
  7. Lighting: £500/day
  8. Editing: £300/day
  9. Supportive Actors/Actresses: £150/day/person 

Project includes:

  • Public Liability Insurance up to £10M
  • Our Filming Studio Location
  • Food & Drinks
  • Transportation (In & Out)
  • BTS Photography & Videography


Total cost: £2750 for final Branded Content


*Additional costs:

  1. Sport cars: £300/day
  2. Actors/Actresses/Stunts: from £300/day
  3. Dancers: £150/day
  4. Choreographer: £300/day
  5. Public locations: from £500/day
  6. Indoor locations: from £500/day
  7. Green Screen Studio: £300/day

Have a new project?

  • Music Videos
  • Short Films
  • Documentary Films
  • Commercial Videos